Brach’s, a candy brand which dates back to 1904, says it is the leader in the candy corn market by far. Brach's candy corn. One constant that has helped candy corn stay relevant: The ongoing debate about whether candy corn is a great holiday treat or to be avoided. In 2020, Brach’s launched the so-called Turkey Dinner candy corn — a bag filled with candy corn in different flavors, some more appetizing than others. Last year, singer Michelle Williams teamed up with the brand on a promotional song about the candy called “Candy Corn Love.” And this year, the brand announced a candy corn club, saying it would select 100 members to receive free boxes of candy corn throughout the year, with merchandise and new products.

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Persons: it’s, Katie Duffy, Laffy, doesn’t, Brach’s, Michelle Williams, Duffy, ”, Heather Martin, Martin, Candy, Wrigley, we’ve, Travis, Jason Kelce, Jason, Travis Kelce, ” Duffy, Taylor Swift’s Organizations: New, New York CNN, Ferrara Candy Company, Washington Post, Washington, Getty Im, PepsiCo, Hershey, Professional Locations: New York, Ferrara, NIQ, Turkey